But even without a direct management role, Ive continued to have a public one at the company, still appearing regularly to discuss the company’s projects - an increasingly wide range that also included things like Apple retail stores. “As Chief Design Officer, Jony will remain responsible for all of our design,” Tim Cook wrote in a 2015, “focusing entirely on current design projects, new ideas and future initiatives.”Īt the time, it was widely speculated that Apple had offered him a change in position to persuade him not to step out of the game entirely. He joined the company back in 1992, in the days of the Newton, later working on the original iMac and eventually collaborating directly with Steve Jobs on the iPhone and iPad.Īs he moved to CDO, Apple explained that Ive would continue to play a direct role in the company’s design choices. Ive’s work at Apple has made him a superstar within the design community. Steve Jobs design-first approach to Apple product development was considered pioneering, but after Jobs, with Jony Ive in charge of design, there were. The note, of course, refers to Apple’s sprawling new 2.8 million-square-foot campus in Cupertino, which clearly has Ive’s fingerprints all over it, right down to the stair railings embedded directly into the walls. “With the completion of Apple Park,” a spokesperson for the company told TechCrunch, “Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design.” While both appear to still be on-board, the move seemed to be an indication of Ive’s return to to his former role, a move TechCrunch has since confirmed with Apple. Now Ive is stepping back into the part of the position he vacated back in 2015.Įarlier today, 9to5Mac noted that Dye and Howarth were no longer listed on the company’s official leadership page. The duo took over the management of its industrial design and user interface design, respectively. The Apple Space Answered by Quora User Author has 77 answers and 984.8K answer views Yes, I believe Jony Ive’s diminishing influence on Apple’s design within the past 2 years has been beneficial to its consumers. The newly created role found the company’s beloved designer taking a break from day to day management of the team, handing the reins over to VPs Richard Howarth and Alan Dye. The design of Apple’s products have greatly improved since his departure. Two years ago, Jony Ive was promoted to chief design officer at Apple.
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